Using swag, or promotional merchandise, for a business can be a powerful marketing tool. Swag items such as pens, hats, t-shirts, and water bottles can be branded with a company logo or message and given away at events, trade shows, or to clients and employees. This creates brand awareness and promotes loyalty to the company. In addition to being a marketing tool, swag can also help create a sense of community and belonging for employees and customers alike. Overall, swag is a cost-effective way to promote a business and can leave a lasting impression on those who receive it.