Retail merchandising refers to the process of creating an attractive and engaging shopping experience for customers. This can include everything from store layout and design to product placement and packaging. The goal of retail merchandising is to encourage customers to make a purchase by making products easily accessible and visually appealing. This can be achieved through a variety of techniques, such as product bundling, cross-merchandising, and creating eye-catching displays. By creating an engaging shopping experience, retailers can build brand loyalty, increase sales, and differentiate themselves from competitors. Overall, retail merchandising is an essential component of any successful retail campaign.